Monday, August 30, 2004
Off Message?
One of the worst things to happen to a politician is for he/she to get 'off message.' That is, having the debate shift to an area where they do not want it to go, or don't particularly have anything strong to say. The Anti-Kerry Swift Boat Ads are just such a device and to the degree of shamelessness that we haven't seen since Willie Horton. As a result, Kerry has spent the last few weeks (as far as I can tell, the noise has gotten so loud I'm not listening anymore), trying to respond to attacks on his war service rather than focusing on things like the economy and national security. Bush and Co. have worked hard to give themselves an opening, they need to lay out a clear plan to take the election in November.
http://www.washingtonpost.com/wp-dyn/nation/columns/kurtzhoward/
